On-site Optimization is the first step in search engine optimization, it consist of a lots of steps making your website as per search engine guidelines and policies. Once you build a user friendly website, you have a advantage of getting found your business in search engine by your business name, products and services.
1. Make your website home page a preferred version (i.e http://www.example.com/) do not use multiple home pages like http://www.example.com/, http://example.com/, http://www.example.com/index.html. Because it consider as a multiple website or duplicate website by search engine, it consider both as different websites. Solve this Canonical issue and use a preferred standard format for your website home page url.
2. Content , use a fresh content on your website, don't copy content from other sources. Write unique content for website, because quality content plays a big role in search engine optimization. Give a brief description about your product, service or business. Also use related images, videos of your business product or services. Give hyperlink to your targeted product, services keywords in between content, use your targeted keywords in content. Cross linking, images and videos plays a important role in content on website.
3. Give your website a best title, most relevant to targeted keyword, because Title is a heart of your website. Search engine pick your website by your Title, so use more specific keyword related to your website page content. Start writing your website title with targeted keyword. (title length 60 characters)
If you are not familiar with the word Keyword or what is keyword, i will give a bit idea about it.
Keyword is nothing but a phrase, or word, group words a user uses in search engine to find his product or services related interests.
If you don't know about how get a best keywords for your business, use google keyword planner tool or make research on your website content.
4. Description, use a short brief description about product, service and business, use targeted keywords of page, while writing a description. i.e 160 characters
Title and Description are meta tags used in head section of your website page.
5. Use Heading tags H1,H2,H3 for your heading and sub heading in website page content.
6.Use well optimized images on website and give a alternate name or title to the images.
7. Create separate pages for your product/services and while creating page url use ( - ) hyphen sign not underscore _ sign. Create product/service related page url i.e /health-insurance.html
8.Link your social account with Icons on website, use sharing buttons. i.e G+ Icon with hyperlink google local business page.
9. After creating all website pages use W3C Validator check and fix the error.
10. Check website speed, its also play a important role, higher the response time user will not wait for it. Use google page speed test tool to check the website speed and follow the instruction.
11. Generate Sitemap files for your website, it helps to crawl and index the pages. Use generate sitemap tool to generate the sitemap files and upload it on website.
Soon update more about Seo information regarding On-site optimization and about Google Webmaster/Analytics.
1. Make your website home page a preferred version (i.e http://www.example.com/) do not use multiple home pages like http://www.example.com/, http://example.com/, http://www.example.com/index.html. Because it consider as a multiple website or duplicate website by search engine, it consider both as different websites. Solve this Canonical issue and use a preferred standard format for your website home page url.
2. Content , use a fresh content on your website, don't copy content from other sources. Write unique content for website, because quality content plays a big role in search engine optimization. Give a brief description about your product, service or business. Also use related images, videos of your business product or services. Give hyperlink to your targeted product, services keywords in between content, use your targeted keywords in content. Cross linking, images and videos plays a important role in content on website.
3. Give your website a best title, most relevant to targeted keyword, because Title is a heart of your website. Search engine pick your website by your Title, so use more specific keyword related to your website page content. Start writing your website title with targeted keyword. (title length 60 characters)
If you are not familiar with the word Keyword or what is keyword, i will give a bit idea about it.
Keyword is nothing but a phrase, or word, group words a user uses in search engine to find his product or services related interests.
If you don't know about how get a best keywords for your business, use google keyword planner tool or make research on your website content.
4. Description, use a short brief description about product, service and business, use targeted keywords of page, while writing a description. i.e 160 characters
Title and Description are meta tags used in head section of your website page.
5. Use Heading tags H1,H2,H3 for your heading and sub heading in website page content.
6.Use well optimized images on website and give a alternate name or title to the images.
7. Create separate pages for your product/services and while creating page url use ( - ) hyphen sign not underscore _ sign. Create product/service related page url i.e /health-insurance.html
8.Link your social account with Icons on website, use sharing buttons. i.e G+ Icon with hyperlink google local business page.
9. After creating all website pages use W3C Validator check and fix the error.
10. Check website speed, its also play a important role, higher the response time user will not wait for it. Use google page speed test tool to check the website speed and follow the instruction.
11. Generate Sitemap files for your website, it helps to crawl and index the pages. Use generate sitemap tool to generate the sitemap files and upload it on website.
Soon update more about Seo information regarding On-site optimization and about Google Webmaster/Analytics.
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